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Papers for Characters
Simple, elegant, and incredible.
I attended an NPR Digital Services webinar on using Instagram Call-Outs in journalism earlier this week. It was really interesting, and the link above will lead you to my full notes on the session. Below, I’ve pasted some details & the key insights I took away for libraries. I hope you find these notes useful!
Host: Theresa Gorman, NPR Digital Services
Presenter: Emily Bogle, NPR Visual Team
Teresa’s wrap-up post, including links to the recording & Emily’s slides, is up at NPR’s Digital Services site
Thoughts On Applications for Libraries
Why would we do this? STORYTELLING! We’re always hearing & talking about how telling stories is crucial to libraries’ success in PR, marketing, outreach, advocacy. This is a tool made for collecting & sharing stories at both a grassroots/granular level and more broadly. Hashtags = trends.
Why would we do this? CELEBRATE! Doesn’t it feel great when someone retweets you? Or when you get a ton of likes on one of your FB posts? Everyone feels that way. Sharing, promoting & celebrating the small moment stories people tell with their photos falls under that category and is just great public relations, all the way around.
Why would we do this? ROLE MODELING! It’s intrinsically valuable for libraries to use and to be seen using new & emerging technologies. In the case of Instagram, it’s pretty well fully emerged at this point. It’s also good for us to be in spaces where our users are.
Some useful hashtags, year-round (you may want to customize by adding the acronym for your library - fortunately, Instagram has no character limits and people can add hashtags to their images by commenting & they’ll still be searchable):
Create specific hashtags related to events - state fair, college football (#readinginthestands?), campus life, author visits, library events, etc.
Talking is Teaching - Talk, Read, Sing
Love this campaign in Oakland, CA! Hospitals & clinics are distributing adorable shirts, onesies, and blankets, and new billboards and bush shelter posters are going up all around the city to build a more print-literacy-and-vocabulary-rich environment.
The tone is just-right: positive, encouraging & fun, and the materials are just gorgeous. Rock on, Oakland!
My extremely talented coworker Amanda photoshopped our children’s librarians to look like American Girl dolls and I have been laughing about it ever since.
Best. Thing. Ever.
Krishna! I am dead. DEAD. So worth it to be tumbling this from beyond the grave, as a zombie with still-decent typing skills.
Libraries and online content aren’t mutually exclusive. It takes something of a hearts-and-minds campaign to make people realize the role the library plays here—not just in terms of making informed decisions about the information they consume, but in that our buildings have so much more than just books.
(PS, Toby’s excellent webinar, Fostering a Culture of Innovation on a Shoestring, is also available for your delight & edification.)
Digital Preservation 2014 is happening right now in DC. Everyone’s favorite Internet Librarian, continuants, is there right now, along with many other thoughtful colleagues, and #digpres14 is definitely a hashtag to watch this week. You can track it here or in your Twitter app of choice.
And then! Tomorrow! Curate Camp!
Presenting & teaching opportunity alert!
The problem with Facebook organic reach can be summed up in one single graphic: Only 6 percent of your fans are seeing your content in their news feed. The other 94 percent are not.
12 practical Facebook reach tips
Let’s round up some further practical tips that have been working well for me and can hopefully benefit your page, too. These tips originally appeared on this Facebook post.
- Post more often - at least three times a day.* (However, you may find your page works better with less – you have to experiment).
- Experiment with posting at different times of the day, including outside business hours.
- Post a mix of your own content (short tips + links to your longer blog posts)+ OPC (other people’s content that you curate from a variety of sources). e.g. for Facebook-related content, follow this Interest List with 36.5k+ subscribers!
- Post directly on your Page and also share posts from other relevant Pages.
- Include @ tags of related Pages in your posts. This may help create more visibility in the news feed of the fans who have liked the tagged pages. Don’t over do the @ tags, though, and always remember your etiquette.
- Repost your own evergreen content.
- Mix up the post types: status updates, links, photos, videos, offers, events, milestones and cover image changes.
- Test post length from super short (<120 characters) to much longer (63k is the max!).
- Check your Insights for when your fans are online and be sure to post during these times (as well as outside, per tip #2).
- Consider coming up with a theme for each day of the week and publish posts pertaining to that day’s theme. Also, look for ways to crowd source content and featured input from your fans.
- Compare your reach performance against the average at:http://barometer.agorapulse.com/
- And, of course PAY for more reach on posts that impact your bottom-line, using the Boost post option or go into your Ads Manager/Power Editor.**
*Emeric Ernoult of AgoraPulse says, “Pages that post at least three times a day get very high page reach metrics and much more brand awareness than pages that only post once a day or fewer.”
**Emeric says, “…if you’re announcing a new product, new features, an ebook or webinar or other content you’ve spent hours on, isn’t it worth it to pay $30 or $50 to make sure your hard work is seen by 9,000 people instead of 1,000? Yes! Your time and specialized content are worth it. Why waste those efforts to save $30 or $50? That’s nonsense.”
Some solid advice here (though obviously, YMMV), via the superlative Libraries & Social Media Group on FB.